Privacy Policy

Last updated: November 2025

This Privacy Policy explains how your personal information is collected, used, and protected when you visit or make a purchase from this website (“Site”). We are committed to respecting and protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

This website is operated by an independent artist based in Cornwall, UK, promoting and selling original artwork and design products.

Data Controller: Becca Watkins, MôrAmour Art and Design
Email: becca@moramour.com
2. What Information We Collect

We collect and process the following types of personal information:

• Contact details: name, email address, phone number, postal address.
• Order information: billing and shipping details, order history, payment status.
• Technical data: IP address, browser type, device information, and website usage (via cookies or analytics tools).
• Communications: any messages sent through contact forms, email, or social media.

3. How We Use Your Information

Your personal data is used for:

• Processing and fulfilling orders and deliveries.
• Communicating with you regarding your purchases or inquiries.
• Managing payments and preventing fraud.
• Improving website functionality and customer experience.
• Sending marketing communications (only with your explicit consent).

4. Legal Basis for Processing

We process your data under the following lawful bases:

• Contractual necessity: to fulfil your orders and deliver goods.
• Legal obligation: to comply with tax and accounting laws.
• Legitimate interest: to maintain and improve the Site and services.
• Consent: for marketing communications and optional updates.

5. Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined above, including legal and accounting obligations.

6. Data Sharing

We do not sell your data. We may share limited data with trusted third parties, such as:

• Payment processors (e.g., PayPal, Stripe)
• Delivery and courier services
• Website hosting and analytics providers

All third parties are required to process your information securely and in compliance with UK GDPR.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data.
• Request correction or deletion of your data.
• Object to or restrict processing.
• Withdraw consent (where applicable).
• Request data portability.

To exercise any of these rights, please contact us at becca@moramour.com

8. Cookies

This Site uses cookies and similar technologies to enhance user experience and track website performance. You can manage cookie preferences through your browser settings.

9. Security

We take reasonable technical and organisational measures to safeguard your personal data against loss, misuse, or unauthorised access.

10. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the revised date.

11. Contact

If you have any questions about this policy or how your data is handled, please contact: 

Email: becca@moramour.com
Supervisory Authority: Information Commissioner’s Office (ICO) – www.ico.org.uk